arturo_mora

Vertically Integrated Marketing

Write Web Graphics

Online Content Publishing

At financial powerhouse BlackRock, created original Online Content through research and writing, uploaded it to various company websites, and managed the online layout of the pages.



Click to read a few samples:
"Pass the Catchup, Please"
"Who Needs College?"
"Our Day Will Come"
"Retirement Redefined for Many Boomers"


Online Content Management

At BlackRock, laid out pages and managed content for a variety of web pages throughout their websites. This included placing text, graphics, links and rail gadgets, and copyediting as needed.


Click to see a few samples:
"Point of View" pages
"Chart of the Week"
"Shareholder Magazine"
Mutual Fund pages


At magazine publisher Penton Media, managed three websites. This included placing news items, blogs, ads, graphics, events, and copyediting as needed:

The ACU-KWIK Alert (www.acukwikalert.com),

The FBO Connection
(www.acukwikalert.com/ac-u-kwik-fbo-connection), and

The Aircraft Bluebook Marketline (http://marketline.squarespace.com)


eNewsletters

At Penton Media, managed three monthly eNewsletters. This included choosing and placing news items, blogs, ads, graphics, and events; copyediting; creating monthly layout, and emailing to subscriber list.




Click to see a few samples:
The ACU-KWIK Alert, an all-around business aviation newsletter.
The FBO Connection, aimed at Fixed Base Operators (FBOs), service providers at airports.
The Aircraft Bluebook Marketline, is aimed at private business aircraft sellers and re-sellers.


Web Page Layout/Design

Able to layout Web pages using online content management systems, DreamWeaver, or if necessary, fairly comfortable with HTML and CSS.

Currently developing a complete redesign of unityofmontclair.org as this church's volunteer Communications Director. Nothing to click on or see yet (the current site I have never worked on), but planned launch is in August 2013. Using a templated CMS system based on Drupal, directing a large team to decide pages/navigation, write content, create entirely new photography and videos (not one stock photo on the entire website!), and layout all pages.


Created elizabethmora.org, for my wife, using Wordpress. Original graphics for masthead, clickable icons created in PhotoShop and Illustrator, and video editing was also done. Wordpress template was modified using HTML and CSS.




This website you're visiting was created entirely from scratch, without the use of templates. Minimal use of Dreamweaver: most Web layout and formatting was done with just HTML and CSS coding. All graphics for masthead, navigation buttons, and clickable icons created in PhotoShop and Illustrator.

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